Corporate Info
History of the Company
PT. Alter Trade Indonesia (ATINA)is a processor and Exporter of Frozen Shrimp and Seafood Products. Our access to quality material, experience of product processing, utilizing of rigid quality control standards can guarantee superior quality of the products. We are trying utmost with heart and soul to supply quality products and excellent services.
The Beginning
In the 1990s, increasing shrimp consumption in Japan and global markets drove the development of shrimp farming and processing. Amid this growth, Alter Trade Japan (ATJ) began to pay attention to food safety issues, environmental impacts, and the lack of information about the origin and production process of shrimp. From this concern, ECOSHRIMP began by building direct relationships with traditional farmers and creating a more transparent and trusted supply chain....
Starts Importing Ecoshrimp
ECOSHRIMP was first exported to Japan through cooperation with traditional farmers who have maintained Black Tiger Shrimp farming for generations. Using natural methods without artificial feed, medication, or chemicals, ECOSHRIMP tells the story of the farmers and their farming practices, strengthening consumer trust in safe and sustainable products....
Building Consumer Trust
Trust in ECOSHRIMP among Japanese consumers and farmers continued to grow, encouraging more farmers to join. To maintain quality and strengthen oversight, ATINA expanded its partnerships with warehouse suppliers who play a role in farmer guidance, control, and the prompt handling of harvested products, while prioritizing transparency and mutually beneficial relationships....
Organic Shrimp Certification
Trust in ECOSHRIMP among Japanese consumers and farmers continued to grow, encouraging more farmers to join. To maintain quality and strengthen oversight, ATINA expanded its partnerships with warehouse suppliers who play a role in farmer guidance, control, and the prompt handling of harvested products, while prioritizing transparency and mutually beneficial relationships....
PT Alter Trade Indonesia Officially Established
PT. Alter Trade Indonesia (ATINA) was established to strengthen producer–consumer relationships, improve quality control, and enable farmers to deliver their harvest directly without collectors. ATINA also partnered with a hatchery in Situbondo to ensure the quality and traceability of baby shrimp, and established an in-house laboratory to strengthen quality and food safety control of ECOSHRIMP from the farm to the final product....
Production Begins at ATINA’s Own Facility
In 2005, ATINA began producing ECOSHRIMP directly at a fully managed processing facility to strengthen oversight, respond more quickly to food safety standards, and maintain product quality and service to farmers....
Expansion to Pinrang, South Sulawesi
The increasing demand for raw materials encouraged ATINA to seek new areas for ECOSHRIMP development in Indonesia. Pinrang, South Sulawesi, was selected because its traditional Black Tiger Shrimp farmers were enthusiastic about maintaining their farming practices passed down through generations and were open to implementing ECOSHRIMP standards that are environmentally friendly, safe, and built on fair relationships with consumers.The initial development began in the Paria–Duampanua area...
Warehouse Relocation
The enthusiasm of farmers in Pinrang and the increasing harvest volume encouraged ATINA to move its receiving location to Suppa as a more strategic point. A rented local house adapted to sanitation standards was used to speed up handling and maintain the quality of harvested products....
ATINA Hatchery
To meet the demand for baby shrimp, ATINA took over and began independently managing a hatchery to provide high-quality baby shrimp without synthetic chemicals for Ecoshrimp farmers. The hatchery also serves as an educational facility, giving consumers a closer look at the Black Tiger Shrimp breeding process....
Pinrang Mini Plant
The receiving capacity in Suppa was no longer sufficient, so ATINA developed a new facility at a former ice factory site in a strategic location recommended by the local government. ATINA later acquired the site to support greater raw material independence in Pinrang and expand its operations to processing, freezing, and export....
Construction of a New Processing Facility
The capacity of the rented processing unit in Sidoarjo, which had been used since 2005, was no longer sufficient. To ensure a stable supply, increase production and storage capacity, and maintain product quality, ATINA then established its own processing facility in Sidoarjo....
ATINA & NGO Partnership
In May 2012, ATINA and Ecoshrimp farmers established LSM Konservasi Indonesia (KOIN) as a platform for farmer collaboration to strengthen communication, environmental education, and the implementation of sustainable shrimp farming practices while maintaining ecosystem balance....
Award
ATINA received an award from the East Java Provincial Government recognizing its role as a “Pioneer of the partnership between Fisheries Industries and tradisional Shrimp farmers” for strengthening collaboration between the fisheries industry and small-scale shrimp farmers....
New Processing Facility Begins Operations
ATINA’s processing unit in Buduran, Sidoarjo, began operations on March 24, 2013, with a production capacity of 3,000 MT per year. It strengthened ATINA’s position in Black Tiger Shrimp processing and supported exports to various countries, including the US, European Union, China, Vietnam, Canada, and South Korea....
ADIBAKTI MINA BAHARI Award
In 2015, ATINA received the ADIBAKTI MINA BAHARI Award from the Ministry of Marine Affairs and Fisheries for implementing HACCP at its fishery processing facility. The award recognized ATINA’s commitment to applying international food safety and product quality standards, while strengthening trust in ATINA’s products in global markets....
Market Expansion
ATINA expanded its international reach with its first export to the UK in 2015, followed by Nobashi Ebi production for Japanese restaurant chains in 2016 and entry into the South Korean market in 2017. These milestones reflected ATINA’s ability to meet international quality and food safety standards, while opening wider markets for Ecoshrimp and supporting greater market access for farmers....
Gender-Transformative and Responsible Agribusiness Investments in Southeast Asia (GRAISEA)
Through the GRAISEA program, ATINA and OXFAM strengthened the resilience and empowerment of small-scale farmers while promoting gender equality and women’s economic independence. One example is Mrs. Rusda, who developed a business producing shredded marlin fish and tiger shrimp, reaching a production capacity of 100–400 kg per month and profits of up to IDR 10 million per month....
Expansion into the US Market
ATINA expanded into the US market as supply from its member farmers increased, while introducing traditional Black Tiger Shrimp farming practices that meet international sustainability standards. ATINA also connected buyers with farmers, allowing them to see and interact directly with farming practices in the field, strengthening producer–consumer relationships.ATINA’s products also passed compliance assessments and received sustainable shrimp farming certification from Whole Foods Market, further strengthening Ecoshrimp’s access to the US market....
People’s Business Credit (KUR)
To expand access to financing for small-scale farmers, ATINA collaborated with the Ministry of Marine Affairs and Fisheries (KKP) and Bank BRI through the “Cluster-Based Expansion of People’s Business Credit (KUR)” program, providing access to KUR financing to support farmers’ working capital and investment needs....
Towards Carbon Neutrality
To address the impacts of climate change on traditional shrimp farming, ATINA launched a Carbon Neutral Program focused on mangrove restoration and carbon absorption. The program was supported through collaboration with stakeholders, including ATINA’s consumers in Japan, helping strengthen its long-term sustainability....
Ecoshrimp Consumer Support for Waste Management
Since 2023, ATINA’s consumers have been directly involved in waste management in Lanrisang and Mattombong by providing household waste bins and an incinerator. This support has helped local communities improve waste management while creating a cleaner and healthier environment....